SYMA AUTOSHAMPOO
Since 2000, they are Mexico's leading car wash company nationwide. Now with more than 20 years of experience backed by their 12 branches in the Metropolitan area of Monterrey, they continue to lead the automotive aesthetics sector in the country. A company that constantly seeks to innovate in its methods and focuses on the quality, speed and automation of its services.
This is why we transformed its original identity, seeking to portray an image of cleanliness, freshness and innovation. The color palette was adjusted to be more vibrant and better match their values of transparency and speaking to a younger audience.
Graphic Language – The keygraphics are based on the everyday urban elements that appear in a city – road signs, arrows, pedestrian crossings, water, houses, bridges, tires, among others.
Vidente Studio®
Year
2018
Location
Monterrey, N.L
BELIEVE BY TERE
Timeless Beauty.
This project was awarded to us after competing against more than 10 renowned design studios in Mexico.
Believe by Tere® has been a beauty destination in Monterrey for over 20 years, known for its exceptional service and expert advice. We captured the brand’s essence to create a comprehensive, multi-sensory identity, building on its existing concept and experience. Inspired by Mexico’s 1930s "Golden Cinema Era," the key graphics blend vintage propaganda, art deco, and abstractionist styles, transforming symbolic elements into an immersive space that emotionally connects with visitors.
Vidente Studio®
