SYMA AUTOSHAMPOO
Since 2000, they are Mexico's leading car wash company nationwide. Now with more than 20 years of experience backed by their 12 branches in the Metropolitan area of Monterrey, they continue to lead the automotive aesthetics sector in the country. A company that constantly seeks to innovate in its methods and focuses on the quality, speed and automation of its services.
This is why we transformed its original identity, seeking to portray an image of cleanliness, freshness and innovation. The color palette was adjusted to be more vibrant and better match their values of transparency and speaking to a younger audience.
Graphic Language – The keygraphics are based on the everyday urban elements that appear in a city – road signs, arrows, pedestrian crossings, water, houses, bridges, tires, among others.
Vidente Studio®
Year
2018
Location
Monterrey, N.L
BELIEVE BY TERE
More than a beauty salon, it's a lifestyle.
#TimelessBeauty
Believe by Tere® has been present in Monterrey for more than years 20 years. Its excellent service has captivated thousands of people, turning this place into a meeting point for people seeking beauty advice from highly qualified personnel.
We understood the essence and heart of the brand to create a comprehensive project based on the existing concept and experience. We developed a unique, multi-sensory keygraphics composition that allows them to deliver a unique experience.
Keygraphics – Inspired by printed propaganda posters, cinema, typography of the time, art deco and abstractionist style, we recreated these symbolic elements to produce an integrated space that reinvents itself and connects emotionally with each visitor.
Vidente Studio®
