SYMA AUTOSHAMPOO
Since 2000, they are Mexico's leading car wash company nationwide. Now with more than 20 years of experience backed by their 12 branches in the Metropolitan area of Monterrey, they continue to lead the automotive aesthetics sector in the country. A company that constantly seeks to innovate in its methods and focuses on the quality, speed and automation of its services.
This is why we transformed its original identity, seeking to portray an image of cleanliness, freshness and innovation. The color palette was adjusted to be more vibrant and better match their values of transparency and speaking to a younger audience.
Graphic Language – The keygraphics are based on the everyday urban elements that appear in a city – road signs, arrows, pedestrian crossings, water, houses, bridges, tires, among others.
Vidente Studio®
Year
2018
Location
Monterrey, N.L
SYMA AUTOSHAMPOO
Since 2000, they have been the leading car wash company in the country, with over 20 years of experience and 12 branches across the Monterrey Metropolitan area. They continue to dominate the automotive aesthetics sector, constantly innovating their methods and focusing on the quality, speed, and automation of their services.
We revamped their original identity to convey a sense of cleanliness, freshness, and innovation. The color palette was updated to be more vibrant, aligning with their values of transparency while appealing to a younger audience. The key graphics are inspired by everyday urban elements found in a city, such as road signs, arrows, pedestrian crossings, water, houses, bridges, tires, and more.
We were responsible for implementing the new visual identity across all their car washes and automotive shops, ensuring consistency with brand guidelines.
Vidente Studio®
Year
2018
Location
Monterrey, Mexico
Old logo
2000
Rebranded logo
2018
Additionally, we developed a membership program supported by a rebranded website and an animated ad,
which we directed to successfully launch the new product.
