SYMA AUTOSHAMPOO
Since 2000, they are Mexico's leading car wash company nationwide. Now with more than 20 years of experience backed by their 12 branches in the Metropolitan area of Monterrey, they continue to lead the automotive aesthetics sector in the country. A company that constantly seeks to innovate in its methods and focuses on the quality, speed and automation of its services.
This is why we transformed its original identity, seeking to portray an image of cleanliness, freshness and innovation. The color palette was adjusted to be more vibrant and better match their values of transparency and speaking to a younger audience.
Graphic Language – The keygraphics are based on the everyday urban elements that appear in a city – road signs, arrows, pedestrian crossings, water, houses, bridges, tires, among others.
Vidente Studio®
Year
2018
Location
Monterrey, N.L
SYMA AUTOSHAMPOO
Since 2000, they are the leading car wash company nationwide. Now with more than 20 years of experience backed by their 12 branches in the Metropolitan area of Monterrey, they continue to lead the automotive aesthetics sector in the country. A company that constantly seeks to innovate in its methods and focuses on the quality, speed and automation of its services.
We transformed its original identity, seeking to emit a character of cleanliness, freshness and innovation.
We adjusted the color palette to be more vibrant and better match their values
of transparency and speak to a younger audience.
The keygraphics are based on the everyday urban elements that appear in a city, such as road signs, arrows, pedestrian crossings, water, houses, bridges, tires, among others.
Vidente Studio®
Year
2018
Location
Monterrey, N.L
Old logo
2000
Rebranded logo
2018